Helping small/medium businesses get great PR.
At News Equals Business we truly believe that news really does equal business! And when we talk about news we don't just mean column inches in a newspaper or magazine, or TV or radio coverage, we're also talking about "news" that a business distributes in the form of a regular email/printed piece or news it posts on its website. And the great thing about news coverage is - unlike advertising - you don't have to pay for it.
Why don't many small/medium businesses do PR? Here are some of the reasons:
We can't afford an advertising or PR agency!
Big businesses retain big name PR and advertising agencies or have a dedicated department (or both) to ensure they get the right message across. Smaller businesses don’t have this luxury – and consequently miss out on promotion opportunities and ultimately miss out on possible sales.
Smaller businesses often miss out on possible sales
We don't have time to keep in touch with our clients and prospects!
We know what it’s like running a small business - we run one! We know that ‘communications’ is often the last thing on your mind when simply running the business takes up 110% of your time. But we’ve also experienced at first hand how just a small amount of time and effort dedicated to communicating regularly with your client base and sending out information to the right magazines and newspapers (and TV and radio stations) can make a real impact on the bottom line.
We don't have the expertise in-house!
Perhaps you don’t think what your business does is particularly "newsworthy" (fact: it doesn't have to be), or perhaps you just don’t know where to start, or don’t feel you have the necessary expertise. This is where we can help. You can find some answers and guidance on this website and on some of the other websites we’ve listed under ‘Other Resources’.
You can also join our mailing list above to continue to receive hints and tips from us on communications and PR.
How can News Equals Business help me?
News Equals Business is a small team dedicated to providing affordable PR and media services to small and medium sized businesses. We started the business to help our clients maximise PR with regular email communication and media releases (after all media coverage can be great 'free advertising' and email is one of the most affordable communications channels). And in the process we help them make more sales, and more money! At the moment we work with clients in sectors as diverse as HR, retail pharmacy, web publishing and emergency services.
Our aim is to help you raise the profile of your business with all those people who are important to the success of your business – your customers (past, present and future), other businesses and channels you work with, and relevant media.
Putting together an email (or print) communications piece and media release, however, is only half of the story: the important thing is to make sure you send these on a regular basis.
News Equals Business works with you to decide what ‘news’ to send to whom – and how to do it. We draft your email/print communication for you and then draft a media release if appropriate. Then we do it again 4, 6 or 8 weeks later, then we do it again 4, 6 or 8 weeks after that.
Maintaining regular communication with your 'audience'
In essence we help you maintain and develop regular communication with your audience - your current (and past) clients, current prospects and affiliated businesses - as this is the only way to achieve lasting results. Plus if you give people the option of signing up to receive information from you on your website, you have a ready-made stream of prospects.
Our creative team can design a website for you
...or improve an existing one so that it fits in with your new communications strategy. We can also help you design or redesign printed material if this is needed.
To read our articles on PR, media relations and communications, click here.
