has changed.
Every day we are assaulted by hundreds, if not thousands of marketing and advertising messages. They are in the newspapers and magazines we read, on the television and radio and on our favourite websites. We are called by telemarketers, we get direct mail and email spam.
We have learned to filter 99% of this out.
adverts
telemarketing
direct mail
email spam
So what's left?
What is left is word-of-mouth marketing - or other forms of marketing that are very closely related to it.
Word-of-mouth can be a recommendation or a referral from an existing customer, or it can be a review on an online forum or a blog, it can be an article in a magazine or newspaper or something on the television.
The one thing that links all these things is that they are comments from people who have no financial interest in the purchasing decision.
And how do you get word-of-mouth marketing working for you? With a PR - public relations - approach to your marketing.
Today, people who are interested in buying your type of product or service have a wealth of information they can consult on the internet before making any buying decision. And since they're filtering out most of your traditional marketing, now is the time to start doing PR Marketing instead.
What is 'PR Marketing'?
PR Marketing is not 'PR, Marketing' or 'PR/Marketing'! It's marketing that is driven by a PR (Public Relations) - ie informational or educational focus. It is no longer enough to sell to people, you need to tell/educate people about read on...
OR to find out more about 'PR Marketing' download our free 10 page report here...
We help businesses of all types and sizes implement PR Marketing in their businesses. To find out how we can help you, click on your business type from the list below (NOTE: SMB stands for "small and medium business" ie any business turning over up to $500K per annum).
Public Relations Brisbane | PR Brisbane | Publicity Brisbane
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