Content Marketing, Email Marketing, Newsletters, SEO, Publicity

great for SEO (in fact the only way to do it now)
establish your expertise/credibility
interact with your clients and prospects
‘humanise’ or personalise your business (‘people do business with people’)
educate your prospects so they are better qualified when they contact you
get word-of-mouth referrals (eg ‘have you read this…’)
get your product/service/brand out there without the sales pitch
engage and inform (maybe even entertain), don’t just sell

all of the above
even if people do not read or open your email (it happens!) they see your name and brand regularly
low cost marketing tactic compared with eg direct mail, advertising, telemarketing
effective marketing tactic (see above)

On content marketing
A survey of marketing executives around the
world (including Australia) by Meltwater found
that the biggest content marketing challenges
for them were:

producing interesting content (23%)
producing new/different content (21%)

On email marketing
“…based on US experience, for every $1 a company
spends on marketing emails in 2011, the return
is $40.56 – better than almost any other form of
marketing…”
BRW magazine (Dec 2011)