• Got a website? Got a website?
  • Want it to rank? Want it to rank?
  • The bad news... The bad news...
  • The good news... The good news...
  • Strategy+Content+Technology Strategy+Content+Technology
  • You've come to the right place You've come to the right place

why content marketing

  • great for SEO (in fact the only way to do it now)
  • establish your expertise/credibility
  • interact with your clients and prospects
  • ‘humanise’ or personalise your business (‘people do business with people’)
  • educate your prospects so they are better qualified when they contact you
  • get word-of-mouth referrals (eg ‘have you read this…’)
  • get your product/service/brand out there without the sales pitch
  • engage and inform (maybe even entertain), don’t just sell

What is content marketing?


why email marketing

  • all of the above
  • even if people do not read or open your email (it happens!) they see your name and brand regularly
  • low cost marketing tactic compared with eg direct mail, advertising, telemarketing
  • effective marketing tactic (see above)

On content marketing
A survey of marketing executives around the
world (including Australia) by Meltwater found
that the biggest content marketing challenges
for them were:

  • producing interesting content (23%)
  • producing new/different content (21%)

On email marketing
“…based on US experience, for every $1 a company
spends on marketing emails in 2011, the return
is $40.56 – better than almost any other form of
marketing…”
BRW magazine (Dec 2011)


How can we help?

ideas copywriting testimonials CMS/blog/web integration list management
ideas   copy testimonials integration lists
reporting consulting training publicity
reports consulting training publicity

 

 

 

 


More resources

email marketing
for business to business/B2B | for accountants | for business coaches | for consultants | for franchises | for IT/technology companies | for medical professionals | for pharmacy | for professionals | for property services | for real estate professionals | for restaurants | for trades | for web designers | brisbane

copywriting
copywriting for websites
media monitoring
MailChimp

 

Image credits: ideas, publicity – www.freefoto.com | consulting – delta avi delta | all others NewsBusiness

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