![Why email newsletters don't get through [infographic]](http://www.newsbusiness.com.au/blog/wp-content/uploads/2012/05/subscriber-email-engagement-resized-600-110x300.png "subscriber-email-engagement-resized-600")
We found this really helpful infographic on US site The Content Strategist via our own ‘newspaper’, which explains about the hurdles your email newsletter or update needs to jump over to get into people’s inboxes. There aren’t very many ‘tricks’ to this – it’s all about providing interesting and useful content for your readers. As simple as that!
David Bateson
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Shortly after Christmas I decided it was time for us to trade in our dinosaur of a TV for something a bit more up-to-date. I’d been looking at prices/specs for a while and decided on a whim to go into my local Clive Anthonys when I was driving past one day. Continue reading
What sort of email do you prefer to read? An email from a friend or a corporate newsletter? Thought so.
Here’s the real problem with the typical email newsletter: people don’t really want to read them. This may sound strange coming from someone who writes and sends email newsletters for a living, but it’s true!
Having said that, written and presented the right way, you can have people actually looking forward to receiving your email. Continue reading
One of the (many) email newsletters we subscribe to is the one from the government agency charged with enforcing the anti-spam laws in Australia – the ACMA.
The one that came through this morning had 12 tips for email marketers which we thought worth sharing with you Continue reading
It’s all very well talking about the benefits of using email newsletters and email marketing, but what if you don’t have a list, or just a very small one? What can you do to grow your list size?
There are no magic potions or pills (!), just a few strategies that can get your list growing in no time. Continue reading
This isn’t the advice you would expect from an email-focused business like us, but it’s true. No businesses can rely on just one marketing mechanism. As a matter of fact the number ‘one’ is a pretty dangerous number Continue reading
Information on some technology we’ve been trying out + we announce relaunch of the Coffee & Croissant Club
Over the past four or five weeks we have been experimenting with some new technologies on the NewsBusiness website Continue reading
As you’d expect, we subscribe to a hell of a lot of email newsletters here at NewsBusiness. And we see some great ones, and some truly terrible ones. Here’s a list of the top mistakes we see businesses making Continue reading
In April Google updated its algorithm – the ‘brain’ that decides which web pages rank where in its search engine results pages – ostensibly to improve the relevance of the results to the search terms entered by users Continue reading
or 
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It’s ironic that, just as I was putting pen to paper on this topic, Craig Reardon wrote an article on pretty much the same thing for smartcompany – Email marketing ROI continues to trounce that of social networking, lamenting a lack of ROI on his social media strategies Continue reading