What sort of email do you prefer to read? An email from a friend or a corporate newsletter? Thought so.
Here’s the real problem with the typical email newsletter: people don’t really want to read them. This may sound strange coming from someone who writes and sends email newsletters for a living, but it’s true!
Having said that, written and presented the right way, you can have people actually looking forward to receiving your email. Continue reading
One of the (many) email newsletters we subscribe to is the one from the government agency charged with enforcing the anti-spam laws in Australia – the ACMA.
The one that came through this morning had 12 tips for email marketers which we thought worth sharing with you Continue reading
It’s all very well talking about the benefits of using email newsletters and email marketing, but what if you don’t have a list, or just a very small one? What can you do to grow your list size?
There are no magic potions or pills (!), just a few strategies that can get your list growing in no time. Continue reading
This isn’t the advice you would expect from an email-focused business like us, but it’s true. No businesses can rely on just one marketing mechanism. As a matter of fact the number ‘one’ is a pretty dangerous number Continue reading
As you’d expect, we subscribe to a hell of a lot of email newsletters here at NewsBusiness. And we see some great ones, and some truly terrible ones. Here’s a list of the top mistakes we see businesses making Continue reading
In April Google updated its algorithm – the ‘brain’ that decides which web pages rank where in its search engine results pages – ostensibly to improve the relevance of the results to the search terms entered by users Continue reading
It’s ironic that, just as I was putting pen to paper on this topic, Craig Reardon wrote an article on pretty much the same thing for smartcompany – Email marketing ROI continues to trounce that of social networking, lamenting a lack of ROI on his social media strategies Continue reading
Since writing this short item on the importance of what you put in the subject line of an email last year I have had a number of interesting discussions and heard other points of view – is it more important to have a short subject line, for example? Continue reading
Once you start producing interesting/useful/entertaining/compelling/controversial (choose your adjective) content, ie once you have something to say that contributes to your readers (and this includes your customers, clients and people who have expressed interest in what you do), there’s every possibility that the media – or a segment of the media – will be interested in your content too Continue reading