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	<description>content marketing, email marketing, email newsletters, copywriting, SEO, publicity</description>
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		<title>How to manage your pubic and social presence (warning-intentional spelling error)</title>
		<link>http://www.newsbusiness.com.au/?p=1800</link>
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		<pubDate>Thu, 14 Feb 2013 03:03:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interesting/Amusing]]></category>

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		<description><![CDATA[Yep. You read that right. And if you laughed and thought we&#8217;d not spellchecked our title, you&#8217;d be wrong. But we couldn&#8217;t resist sharing this one, having spotted it on one of our favourite sites, smartcompany (check no. 2 to &#8230; <a href="http://www.newsbusiness.com.au/?p=1800">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>V2</title>
		<link>http://www.newsbusiness.com.au/?p=1791</link>
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		<pubDate>Wed, 06 Feb 2013 07:44:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Actually we&#8217;re not talking about the WW2 German missile here. In aviation V2 refers to the speed an aircraft must reach in order to take off. At anything less than V2 it will not leave the ground. What on earth &#8230; <a href="http://www.newsbusiness.com.au/?p=1791">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Why your email newsletters don&#8217;t get to people [infographic]</title>
		<link>http://www.newsbusiness.com.au/?p=1583</link>
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		<pubDate>Thu, 31 May 2012 01:58:36 +0000</pubDate>
		<dc:creator>David Bateson</dc:creator>
				<category><![CDATA[Email Marketing etc]]></category>

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		<description><![CDATA[We found this really helpful infographic on US site The Content Strategist via our own &#8216;newspaper&#8217;, which explains about the hurdles your email newsletter or update needs to jump over to get into people&#8217;s inboxes. There aren&#8217;t very many &#8216;tricks&#8217; &#8230; <a href="http://www.newsbusiness.com.au/?p=1583">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Clive Anthonys &#8211; a case study in how to use email marketing (not)</title>
		<link>http://www.newsbusiness.com.au/?p=1573</link>
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		<pubDate>Mon, 21 May 2012 11:18:55 +0000</pubDate>
		<dc:creator>David Bateson</dc:creator>
				<category><![CDATA[Email Marketing etc]]></category>

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		<description><![CDATA[Shortly after Christmas I decided it was time for us to trade in our dinosaur of a TV for something a bit more up-to-date. I&#8217;d been looking at prices/specs for a while and decided on a whim to go into &#8230; <a href="http://www.newsbusiness.com.au/?p=1573">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The history of content marketing</title>
		<link>http://www.newsbusiness.com.au/?p=1564</link>
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		<pubDate>Sat, 24 Mar 2012 10:36:04 +0000</pubDate>
		<dc:creator>David Bateson</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

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		<description><![CDATA[&#8216;Content Marketing&#8217; may be a relatively new term itself, but it describes a form of marketing that has been around for thousands of years, as this infographic from the US based Content Marketing Institute shows: Like this infographic? Get more &#8230; <a href="http://www.newsbusiness.com.au/?p=1564">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Are you content with your content?</title>
		<link>http://www.newsbusiness.com.au/?p=1534</link>
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		<pubDate>Tue, 13 Mar 2012 12:34:50 +0000</pubDate>
		<dc:creator>David Bateson</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

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		<description><![CDATA[or&#8230; Five reasons to care about your content Back in the days of horse-drawn carriages, businesses would sweat over the words to write in their brochure. Some would sub this out to their advertising agency, but many would slave over &#8230; <a href="http://www.newsbusiness.com.au/?p=1534">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>NewsBusiness joins MailChimp &#8216;experts&#8217; list</title>
		<link>http://www.newsbusiness.com.au/?p=1522</link>
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		<pubDate>Fri, 02 Mar 2012 13:48:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[NewsBusiness News]]></category>

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		<description><![CDATA[We&#8217;re delighted to announce that NewsBusiness has been included on MailChimp&#8216;s list of &#8216;experts&#8217; &#8211; the first and only listing in Brisbane and Queensland and only the second MailChimp Expert in Australia! In case you don&#8217;t know, MailChimp is one &#8230; <a href="http://www.newsbusiness.com.au/?p=1522">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>NewsBusiness sponsors Entrepreneurs Organisation Brisbane</title>
		<link>http://www.newsbusiness.com.au/?p=1509</link>
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		<pubDate>Thu, 09 Feb 2012 12:38:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[NewsBusiness News]]></category>

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		<description><![CDATA[Our other news this month: we are delighted to announce that we are a 2012 sponsor of Entrepreneurs Organisation (EO) Brisbane, joining current sponsors PWC, Investec, Profitune, Bendigo Bank and Bluewire Media among others. Via our publicity arm Bateson Publicity &#8230; <a href="http://www.newsbusiness.com.au/?p=1509">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Our News &#8211; February 2012</title>
		<link>http://www.newsbusiness.com.au/?p=1501</link>
		<comments>http://www.newsbusiness.com.au/?p=1501#comments</comments>
		<pubDate>Thu, 09 Feb 2012 12:20:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[NewsBusiness News]]></category>
		<category><![CDATA[Video]]></category>

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		<description><![CDATA[The second half of January has been a busy time at NewsBusiness as business gears back up and our clients have needed to get their first newsletters of the year out the door. Now we&#8217;ve sent them, we&#8217;re sending our &#8230; <a href="http://www.newsbusiness.com.au/?p=1501">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Ugh! Not another newsletter!</title>
		<link>http://www.newsbusiness.com.au/?p=1491</link>
		<comments>http://www.newsbusiness.com.au/?p=1491#comments</comments>
		<pubDate>Thu, 09 Feb 2012 06:59:57 +0000</pubDate>
		<dc:creator>David Bateson</dc:creator>
				<category><![CDATA[Email Marketing etc]]></category>
		<category><![CDATA[email'ology]]></category>

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		<description><![CDATA[What sort of email do you prefer to read? An email from a friend or a corporate newsletter? Thought so. Here&#8217;s the real problem with the typical email newsletter: people don&#8217;t really want to read them. This may sound strange &#8230; <a href="http://www.newsbusiness.com.au/?p=1491">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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