Seth Godin, the marketing author and guru, recently posted an article on his blog, “Things to ask before you redo your website”. He thinks people are generally asking the wrong questions (or at least not the most important questions) when they are contemplating a website revamp. Perhaps the most important question he says is “what is the goal of the site” ie what exactly do you want the website to do?
Read his full post here:
Things to ask before you redo your website