List management covers everything from importing your lists of email addresses into your email marketing system, to making sure that visitors to your website have a chance to sign up to your email newsletters and updates, to making sure those lists remain ‘clean’ so that your emails do not get blocked. List management also provides valuable marketing intelligence back to your business and enables you to target your clients with pinpoint accuracy.
We can help with…
- list segmentation – personalise your messages to individuals or groups on your list
- split or A/B testing – find out which offers/content/headlines work best
- building your list – there are many tried and tested techniques for building your mailing list
- SPAM legislation compliance – make sure your email practices stay within the law
- autoresponders – send a sequence of emails to educate and inform your email subscribers