It’s just a short step from starting a content marketing program to getting media attention for your business. If you’re already crafting interesting, engaging and useful stories for your clients and contacts, it’s a short hop to having something that either the general or the industry media will be interested in.
in 2011 our sister company Bateson Publicity, which specialises in publicity for B2B and professional services companies, gained $550,000 worth of media coverage for clients.
