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	<title>NewsBusiness</title>
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	<link>http://www.newsbusiness.com.au/blog</link>
	<description>A blog about Public Relations (PR) Marketing</description>
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		<title>How well is your website performing? Some free tools to help you find out.</title>
		<link>http://www.newsbusiness.com.au/blog/?p=625</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=625#comments</comments>
		<pubDate>Mon, 02 Aug 2010 23:48:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Do you have a nagging feeling that your website is just not performing? There are ways to find out how it’s going &#8211; at NewsBusiness we use a couple of tools to assess how a website is performing. Here are the main ones we use:

Question 1 &#8211; How many people are visiting?
Website statistics
First stop of [...]]]></description>
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		<title>Do you have something to say?</title>
		<link>http://www.newsbusiness.com.au/blog/?p=612</link>
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		<pubDate>Sun, 11 Jul 2010 11:29:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters etc]]></category>
		<category><![CDATA[Websites etc]]></category>

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		<description><![CDATA[If you’re in business, you should have! But are you saying it, and are you being heard?
It never ceases to amaze me how many businesses have their websites set up to put news stories on them, but then either don’t put up any news at all, or the ‘news’ is over six months old &#8211; [...]]]></description>
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		<title>How often should you do it?</title>
		<link>http://www.newsbusiness.com.au/blog/?p=600</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=600#comments</comments>
		<pubDate>Thu, 27 May 2010 07:27:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Newsletters etc]]></category>
		<category><![CDATA[Web2.0]]></category>

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		<description><![CDATA[We are talking here of course about blogging*. Unfortunately there is no cast iron rule and it also depends on why you are blogging and who your intended readership/audience is.
If you are &#8216;blogging for profit&#8217; ie making money from your blog itself, then clearly the more blog posts the better and the more frequently you [...]]]></description>
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		<title>You got media coverage! Now what?</title>
		<link>http://www.newsbusiness.com.au/blog/?p=591</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=591#comments</comments>
		<pubDate>Thu, 20 May 2010 01:26:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR etc]]></category>
		<category><![CDATA[Websites etc]]></category>

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		<description><![CDATA[Sometimes you’re so focused on getting the media coverage, it’s hard to think beyond the actual coverage itself.
It’s tempting to think that getting coverage is the final objective, but you have to remember that most print media is thrown out that day &#8211; newspapers generally get binned fairly quickly and you’re lucky if a magazine [...]]]></description>
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		<title>8 ways not to waste your money when exhibiting at a tradeshow</title>
		<link>http://www.newsbusiness.com.au/blog/?p=539</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=539#comments</comments>
		<pubDate>Thu, 15 Apr 2010 06:04:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[So you’re spending money on a stand at a tradeshow huh? It’s not cheap, is it. Here are some tips from a public relations perspective to help you get the most out of your spend.
by NewsBusiness senior consultant Anna Day
1    Free publicity from stand organisers
The trade show organisers will be looking for news items to [...]]]></description>
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		<title>Do you make more money by not focusing on profit?</title>
		<link>http://www.newsbusiness.com.au/blog/?p=534</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=534#comments</comments>
		<pubDate>Thu, 15 Apr 2010 05:42:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=534</guid>
		<description><![CDATA[A British economist thinks so. He has written a new book called &#8216;Obliquity&#8217; analysing successful and not so successful businesses around the world, and has come to this conclusion. Does this fly in the face of the oft quoted saying in business that, simply by measuring something (say, your gross margin), you improve it?
What do [...]]]></description>
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		<title>In the last five years, business has changed</title>
		<link>http://www.newsbusiness.com.au/blog/?p=529</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=529#comments</comments>
		<pubDate>Thu, 15 Apr 2010 05:24:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=529</guid>
		<description><![CDATA[Every day we are assaulted by hundreds, if not thousands of marketing and advertising messages. They are in the newspapers and magazines we read, on the television and radio and on our favourite websites. We are called by telemarketers, we get direct mail and email spam. We have learned to filter 99% of this out.
Word-of-mouth [...]]]></description>
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		<title>See our new video &#8220;What is PR Marketing&#8221;</title>
		<link>http://www.newsbusiness.com.au/blog/?p=521</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=521#comments</comments>
		<pubDate>Fri, 09 Apr 2010 09:04:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR etc]]></category>

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		<description><![CDATA[
Video is a great way to engage your website visitors and here is a new approach, thanks to a website called xtranormal. On this site you can create your own film/movie online and then put it on your blog or website, or upload it to YouTube. You might be interested to know that, after a [...]]]></description>
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		<title>Throw a brick</title>
		<link>http://www.newsbusiness.com.au/blog/?p=514</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=514#comments</comments>
		<pubDate>Wed, 24 Mar 2010 06:01:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR etc]]></category>
		<category><![CDATA[brick]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=514</guid>
		<description><![CDATA[
A few stories in the media/online recently* have shown that a great way to get attention for your business &#8211; whether via conventional marketing channels, through the media, or online, is to ‘throw a brick’.
Throwing a brick is all about picking a target and then, basically, laying into them. Now if you’re planning to throw [...]]]></description>
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		<title>Over half your news is spin</title>
		<link>http://www.newsbusiness.com.au/blog/?p=507</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=507#comments</comments>
		<pubDate>Mon, 15 Mar 2010 23:20:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR etc]]></category>

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		<description><![CDATA[
We&#8217;ve reported on this before (see our previous post). This time it&#8217;s Crikey&#8217;s turn to let us know that half of our news is generated from public relations. The Crikey study, again in conjunction with UTS in Sydney, involved 40 students calling media outlets and asking them the hard question &#8211; where do your news [...]]]></description>
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