NewsBusiness

You need to educate people about what you do

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PR Marketing is marketing that is driven by a PR – Public Relations – focus. It is no longer enough to sell to people, you need to tell/educate people about what you do.

You also need to position yourself and your business as an expert in your field. Not only with your prospective customers, but also with those people who are likely to influence your prospective customers. And how do you do this?

You need to completely re-focus your marketing so that you are informing people about what you do, in as many ways as possible. Traditional advertising is not an effective way to do this, instead you need to do four things:

[1] have a website that is packed with useful information about what you do, and is updated regularly

[2] communicate regularly with your customers and anyone else who expresses an interest in what you do

[3] inform the media about what you do – again on a regular basis

[4] find as many ways as possible to reach out to your target market and inform and educate them on what you do – offline and online

To find out more download the free 10-page report “Ditch Your Marketing …and do PR instead” here. You can also read an extended version of this post on ezinearticles.com What is PR Marketing?