Ads Vs Pr | NewsBusiness

Public Relations. Marketing. What's the difference.

Welcome to the NewsBusiness blog. NewsBusiness is a Public Relations (PR) Marketing firm based in Brisbane, Australia. We work with entrepreneurial organisations that want to get their message out (online and offline) with a judicious mix of media coverage, email communication and great website content. David Bateson, Director.

A blog about Public Relations (PR) Marketing

Tag: ads vs pr

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Recommendation beats advertising – no surprises in recent Nielsen survey

Friday, July 17th, 2009 | PR etc | admin

The latest Nielsen Global Online Consumer Survey has revealed that 90% (Australia – 93%) of people trust recommendations from people they know and 70% (Australia – 64%) trust consumer opinions posted online.

Brand websites scored a 70% trust rate (Australia – 59%) and editorial content scored 69% (Australia – 67%). No advertising scored higher than newspaper advertising at 61% (Australia – 60%) and online and mobile phone advertising got very low scores for trustworthiness. To see the full picture on a global scale visit the Nielsen blog article. The Australian data was as follows (global % in brackets):

93% Recommendations from people known (90%)
67% Editorial content (69%)
64% Consumer opinions posted online (70%)
62% Emails signed up for (54%)
60% Newspaper Ads (61%)
59% Brand websites (70%)
57% Radio Ads (55%)
57% TV Ads (62%)
54% Magazine Ads (59%)
53% Cinema Ads (52%)
23% Online Video Ads (37%)
19% Online Banner Ads (33%)
12% SMS Ads (24%)

What’s just as interesting are the discrepancies between Australians and the rest of the world!