About Us

The Team


David Bateson - Director
Anna Day - Senior Consultant


David Bateson, Director
Originally with a sales and marketing background in large corporates, David's experience covers a wide range of industries, including publishing, automotive, legal, accounting, HR and pharmacy. He realised the power of PR-focused marketing while working as a sales contractor for a retail franchise group in 2004, when two group outlets opened thanks to industry media coverage resulting from his PR efforts, netting the client ~$450,000 in revenue.

Despite his large corporate background, his enthusiasm is with the SME (small-medium enterprise) sector - particularly fast-growth entrepreneurial businesses, and he has worked with several startup software and dot com businesses.

He has developed the concept of 'PR Marketing' over the past five years and is regularly invited to speak to business groups and associations on the subject.

Originally from the UK, David moved to Sydney just in time for the 2000 Olympics, before seeing the light and moving up to Brisbane.

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Anna Day, Senior Consultant
Anna has worked as a journalist, bureau chief, academic and public relations consultant and has won many awards in these roles. She has written for National Business Review (NZ), The Australian Financial Review and The Economist and has worked in radio and TV (National Radio News in Australia and TVNZ's Eye Witness program). As a public relations consultant she has worked for large corporations, industry peak bodies and government departments.


We are proud to be involved with the following organisations:


Wynnum & Districts Chamber of Commerce

MicroLoan Foundation Australia


NewsBusiness | The Blog

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"Before we engaged David and the NewsBusiness team we had zero (or close to) free publicity in the media. In the past 8 months that we have used them they have had my business published 21 times in a variety of targeted media outlets. The value of that free advertising is in the tens of thousands of dollars."
Rob Nixon, CEO Nixon Advantage, BRW 2010 Fast Starter