Public Relations (PR) Marketing
What is Public Relations Marketing?PR Marketing is not 'PR, Marketing' or 'PR/Marketing'. PR Marketing is marketing that is driven by a PR - Public Relations - focus.
It is no longer enough to sell to people, you need to tell/educate people about what you do.
You also need to position yourself and your business as an expert in your field. Not only with your prospective customers, but also with those people who are likely to influence your prospective customers.
And how do you do this?
You need to completely re-focus your marketing so that you are informing people about what you do, in as many ways as possible.
Traditional advertising is not an effective way to do this, you need to
[1] have a website that is packed with useful information about what you do, and is updated regularly
[2] communicate regularly with your customers and anyone else who expresses an interest or has an interest in what you do
[3] inform the media about what you do - again on a regular basis
[4] find as many ways as possible to reach out to your target market and inform and educate them on what you do - offline and online
To find out more download our free 15 page guide here...
 |
Get our email newsletter about email newsletters
(and PR Marketing)
...and get our free 21 page guide to boosting your business by combining an email newsletter with a compelling website and targeted media coverage:
Ashley Fox, Director, Capitol Body Corporate Administration