Media training workshops
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Getting positive coverage for your business in the media is an extremely powerful way to raise your profile and - ultimately - increase your sales. So many businesses don't approach the media for all sorts of reasons, or do so in an ad hoc way, without any planning or strategy. These businesses are almost certainly missing out on an opportunity.
If you are interested in how the media works, what sort of stories they are looking for, and how to give them what they want, you must attend one of the NewsBusiness half day media training workshops.
Our Presenter and Facilitator - Anna Day
Anna has worked as a journalist, bureau chief, academic and public relations consultant and has won many awards in these roles. She has written for National Business Review (NZ), The Australian Financial Review and The Economist and has worked in radio and TV (National Radio News in Australia and TVNZ's Eye Witness program). As a public relations consultant she has worked for large corporations, industry peak bodies and government departments.
In the workshop we cover:
- what you might be scared of, but shouldn't be when it comes to talking to the media
- ...and what you're not scared of, but should be
- how the media works
- what the media wants
- how to find story angles
- how to check what coverage you have had
- how to make the most of coverage in your marketing
- how to handle media interviews - print, radio and TV
We also put you through a practical session where we videotape you answering questions live from a 'journalist'. We give you feedback on the spot and forward a report along with a DVD of your performance.
These are intensely practical workshops and so we limit numbers at any one workshop to a maximum of fifteen people.
The half day media training workshop costs:
$275 per person incl GST
DATES
Dates for 2011 will be announced soon - register below, choosing 'Media Training Workshops' in your interests and we will let you know as soon as we announce dates.
Payment is by credit card/PayPal only. We accept Mastercard and VISA.
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Ashley Fox, Director, Capitol Body Corporate Administration