PR Marketing Campaigns

NewsBusiness can work with your business or organisation to implement a PR marketing campaign for you. We work very much as an outsourced marketing and public relations department for you.

Typically we arrange an in-depth campaign planning meeting and provide a strategy report back to you of the proposed campaign along with a timeline of proposed activity over a 6-12 month period.

A PR marketing campaign normally involves a review and revamp of your website (not necessarily a complete redesign), implementation of a regular communications plan covering email marketing, blogs and social media where relevant, and the targeting of general and industry media with stories, features and comments by or about your business.

We will also review your current marketing plan with you and may suggest other opportunities such as events, competitions and speaking engagements.

Once we have agreed the plan with you, we run the campaign, write and send all communications, liaise with the media where necessary, and monitor results, including any media coverage.

Half day media training workshops and pre- and post- campaign independent surveys are options you can select within the PR marketing campaign.

Media Coverage Guarantee
NewsBusiness offers a guarantee of media coverage where media coverage is a component of a project. The guarantee is as follows:

NewsBusiness guarantees media coverage for the client to a minimum of the Advertising Value Equivalent* of the fees charged for the project. In the event that the client does not receive media coverage to this value, NewsBusiness will work free of charge until this media coverage is attained. This is measured over a minimum three month period.

Most projects are on a month-to-month basis with a 30 day notice period on either side to discontinue. We nonetheless recommend a minimum four month engagement to see maximum results from a PR Marketing campaign.

*this is based on Queensland government department guidelines that value editorial coverage at three times advertising coverage.

For more information call us on 07 3103 5764.

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"Before we engaged David and the NewsBusiness team we had zero (or close to) free publicity in the media. In the past 8 months that we have used them they have had my business published 21 times in a variety of targeted media outlets. The value of that free advertising is in the tens of thousands of dollars."
Rob Nixon, CEO Nixon Advantage, BRW 2010 Fast Starter